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Web Sessions

Secondary emphases are indicated in parentheses.

Please confirm the session times and locations in the program book you will receive when you arrive at the conference.

Sunday 12:30-1:30 p.m.

(Communications)

Creating an Online Brand: From Buy-in to Execution

Superior A & B

Rolling out an online brand is more than the university marketing team sitting in a room deciding on colors and fonts. Branding starts with research and planning, and centers on institutional collaboration. Using the right communication tactics and involving the campus community in the brand development builds grass roots-level support, critical during the brand roll-out. Outline a case study on a successful, cost-effective online brand roll-out, and is especially relevant for those in Web and marketing roles.

— Jeanette DeDiemar, Executive Director, Integrated Marketing & Communications, University of Wisconsin-Oshkosh

— Jamie Ceman, Web Brand and New Media Strategy Manager, University of Wisconsin-Oshkosh

Monday 9:00-10:00 a.m.

(Web)

It's the end of the Web as we Know It (And I Feel Fine!)

Superior A & B

It's a new dawn. The next generation of the Web is approaching. A Web that is accessed more and more by mobile devices -- anytime, anywhere -- where it is just as easy to create content as it is to consume it. A Web connected through syndication rather than links, and where more and more, the user is in control. This presentation will focus on the future direction of the Web and the implications for higher education Web professionals. Topics will include the mobile Web, converging technologies, the read/write Web, rich media, Web 2.0, and everywhere. The goal is to have the audience take a step back and think long term about the social and cultural changes, and the new opportunities for communicating and providing services to constituents.

— Mark Greenfield, Director of Web Services, University of Buffalo

Monday 1:30- 2:30 p.m.

(Communications)

Why Twitter Matters

Superior A & B

Are you a Twitter skeptic? Heard the buzz about Twitter but just don't "get it?" What's so exciting about saying things in 140 characters? Find out. Get a basic overview of the tool, see examples of how colleges and corporations are using it to generate results, and find out how you can use it for ongoing professional development. In the end, you may be converted into a Twitter believer.

— Karlyn Morissette, President & Principal Consultant, DoJo Web Strategy

Tuesday 9:15-10:15 a.m.

Realigning your Redesign Process

Superior A & B

What is the first step to redesigning your site, where is it falling short and how do you fix it? Find out about a successful redesign process that has been refined over the past six years with over 350 web sites. See how an internal team can work efficiently and with little resources to launch a large number of quality sites. Walk through the redesign process to get tips and pointers to deal with difficult departments and people.

— Nick DeNardis, Associate Director of Web Communications, Wayne State University

Tuesday 10:45-12:15 p.m.

(Communications)

Putting Your U in YouTube

Superior A & B

YouTube and other online video are changing the way universities communicate with students, faculty, staff and outside supporters. With the right plan in place, the Internet gives users the power to put video directly in front of a targeted audience, for a fraction of the cost of traditional media (TV, print) advertising. We'll talk about how, in two years time, the University of Minnesota went from borrowing a hand-held camera for a last-second, two-minute video on stadium construction, to having the second most-watched higher education video on YouTube. And we'll explain how that video plan fits in with our overall mission of research, education and outreach.

— Justin Ware, Assistant Director for Broadcast and New Media, University of Minnesota