Award Categories

 The Pride of CASE V program is open to members of CASE District V institutions ONLY.

In an effort to simplify the entry process, each award category is listed only once. Please note that some award categories may apply to more than one area of advancement, so be sure to scan through the list of categories to find those that are relevant to your specific discipline. Categories are coded as follows: Alumni Relations, AR; Fundraising and Development, FD; Communications and Marketing, CM; Special Events, SE. The Best Practices categories are broken down by institutional enrollment. The full-time-equivalent number refers to the FTE enrollment for the entire institution, not that within a college or school.

Award Submission Opens: July 15
Award Submission Closes: August 22
Winning entries will be announced in late October/early November

Submission Requirements 

All entries should be accompanied by an abstract providing the following information which will be submitted online:

• Title of entry
• Category number and title
• Institution
• Name and contact information for individual submitting entry
• Names of all individuals responsible for entry
• General description of the entry
• Goals and objectives of the project
• Description of how project fits into overall institutional and/or advancement goals
• Audience
• Total number of professional and support staff who worked on the program; please note the use of freelancers, outside agencies or volunteers
• Program budget and unit costs where applicable. Do not include staff salaries or postage in calculating total cost and cost per unit.
• Any special circumstances or challenges faced
• Documented results, measurements of effectiveness

Questions related to categories, deadlines and judging should be referred to Jeri Pat Gabbert, Pride of CASE V Awards Chair, jgabbert@iun.edu

Questions related to accessing the online submission system or other technical issues should be directed to CASE HQ by e-mailing awards@case.org


 

PLATINUM CATEGORIES

1. Best Practices in Alumni Relations

Recognizes exemplary programs, projects and initiatives in alumni relations that serve as models for other institutions, provide a successful solution to overcoming challenges, reflect strategic use of resources, achieve significant results and/or utilize innovative practices. These may include a new twist to alumni programming; engaging emerging constituents with a goal toward improving diversity and inclusion; integrating multi-media into reunions and other alumni events; or innovative ways to engage or re-engage alumni.

Judging criteria

  • alumni engagement
  • significant results
  • strategic use of resources
  • creativity/innovation

2. Teresa Du Bois Exline Award for Best Practices in Communications and Marketing

Recognizes exemplary programs, projects and initiatives in communications and marketing that serve as models for other institutions, provide a successful solution to overcoming challenges, reflect strategic use of resources, achieve significant results and/or utilize innovative practices. Entries can address projects in a variety of areas, including public relations, media relations, internal communications, crisis communications, branding and integrated marketing.

Judging criteria

  • significant results
  • audience engagement
  • strategic use of resources
  • creativity/innovation

3. Best Practices in Fundraising

Recognizes exemplary programs, projects and initiatives in fundraising that serve as models for other institutions, provide a successful solution to overcoming challenges, reflect strategic use of resources, achieve significant results and/or utilize innovative practices. These may include putting a new twist on a senior gift program, getting grandparents to give, increasing corporate sponsorship and creative approaches to major giving. Entries can be in any area of fundraising and development.

Judging criteria

  • significant results
  • strategic use of resources
  • creativity/innovation

4.  Best Practices in Diversity Programs

Recognizes programs, projects and initiatives that promote diversity and inclusion in educational advancement hiring and retention; including student programming aimed at developing a diverse pipeline for the profession.  Also eligible are programs designed to educate and support staff in engaging diverse constituents and those that contribute to an organizational climate committed to diversity.

Eligible programs may come from any area of institutional advancement (fundraising, alumni relations and communications and marketing, talent management/human resources).

Judging criteria

  • significant results
  • audience engagement
  • strategic use of resources
  • creativity/innovation

5.  Best Practices in Digital Communications

Recognizes programs, projects and initiatives utilizing digital communications within both new and established programming. Eligible programs may come from any area of institutional advancement (fundraising, alumni relations or communications and marketing). Programs may be on-going or new, but must have been in place long enough to have produced well-documented results. Each program constitutes a single entry. Submit your entry with attachments through our online entry process. Make sure URLs or other information listed on your entry form is correct.

Judging criteria

  • significant results
  • audience engagement
  • strategic use of resources
  • creativity/innovation

6. Best Practices in Advancement Services Programs 

Recognizes exemplary programs, projects and initiatives in advancement services that serve as models for other institutions, provide a successful solution to overcoming challenges, reflect strategic use of resources, achieve significant results and/or utilize innovative practices. Entries can be in any area of advancement services including information systems, gift reporting and prospect research.

Judging criteria

  • significant results
  • strategic use of resources
  • creativity/innovation

7. Excellence in Photography

Recognizes the best black-and-white and/or color photography produced by a single staff or freelance photographer for use in an institutional publication or periodical or for some institutional purpose such as on a website, an exhibition, or advertising. An entry includes a portfolio of 5-10 representative photographs.

Mailed materials 

Print out your completed entry application and submit with a portfolio of 5 to 10 prints representative of one photographer's work plus proof (such as a tear sheet) of publication or other use. All photographs must be printed out - do not send discs or zip drives. Do not mount photographs. Prints should be not more than 8"x10" in size.

Mail to:

Nick Romanenko
University Photographer
Creative Services
Department of University Communications & Marketing
Rutgers, The State University of New Jersey
96 Davidson Road
Piscataway, NJ 08854

Judging criteria

  • interesting and creative visuals
  • good technical quality
  • appropriateness
  • how photography conveys institutional goals or mission
  • achievement of intended purpose

8. Best Articles of the Year

Your article may cover any subject matter but must have appeared in a periodical published by your institution. Articles by freelance, staff, and non-staff writers may be submitted here. Speech summaries, question and answer stories and materials reprinted from other sources are not eligible.

Judging criteria

  • superior writing style
  • organization
  • creative story ideas and development
  • careful editing

 


DISTRICT AWARD CATEGORIES

EXCELLENCE IN ALUMNI RELATIONS

1. Best Student Alumni Programming 

Recognizes an outstanding program in Alumni Relations that involves current students at your institution, including programs aimed at students or programs involving student-alumni groups. Entries will be judged on program's success in meeting its stated goals, use of resources, creativity, and impact on the alumni relations program and institution. Programs may be ongoing or new but must have been in place long enough to show quantifiable results.

Judging criteria

• Show good planning and objectives and show solid results
• Demonstrate creativity and innovation in planning and execution
• Show an understanding of the target audience(s)
• Serve as models for other institutions and are replicable
• Reflect strategic management of available resources
• Support the mission of the institution and the alumni association/office
• Demonstrate integration with advancement goals in purpose and execution

2. Best Collaborative Program  

Recognizes a program that shows successful collaboration between at least two units in your institution. Entries will be judged on program’s success in meeting its stated goals, use of resources, creativity, and impact on the programs and institution.

Judging criteria

• Show good planning and objectives and show solid results
• Demonstrate creativity and innovation in planning and execution
• Show an understanding of the target audience(s)
• Serve as models for other institutions and are replicable
• Reflect strategic management of available resources
• Support the mission of the institution
• Demonstrate integration with advancement goals in purpose and execution

3. Best Volunteer Engagement Program 

Recognizes the best program that honors, encourages or facilitates volunteerism in your institution’s alumni relations or development program. Entries will be judged on program’s success in meeting its stated goals, use of resources, creativity, and impact on the alumni relations program and institution.

Judging criteria

• Show good planning and objectives and show solid results
• Demonstrate creativity and innovation in planning and execution
• Show an understanding of the target audience(s)
• Serve as models for other institutions and are replicable
• Reflect strategic management of available resources
• Support the mission of the institution and the alumni association/office or development office
• Demonstrate integration with advancement goals in purpose and execution

4. Best New Alumni Program — 

Recognizes an outstanding program that successfully and creatively identified a need in your institution’s Alumni Relations program and found an innovative new way to solve it. Entries will be judged on program’s success in meeting its stated goals, use of resources, creativity, and impact on the alumni relations program and institution.

Judging criteria

• Show good planning and objectives and show solid results
• Demonstrate creativity and innovation in planning and execution
• Show an understanding of the target audience(s)
• Serve as models for other institutions and are replicable
• Reflect strategic management of available resources
• Support the mission of the institution and the alumni association/office
• Demonstrate integration with advancement goals in purpose and execution

5. Best Experience for Graduate Program Alumni

This award is designed to recognize a successful program that is deliberate in engaging graduate level alumni. The undergraduate student experience is often very different from a graduate student experience, please showcase methods and strategies that were used to create the program and examples of why it was considered a success. Entries will be assessed based on the stated goals of the program and how successfully those goals were met. You may supplement your entry by uploading supporting materials.

Judging criteria

• significant results
• audience engagement
• strategic use of resources
• creativity/innovation

Best Alumni/Institution Magazine

6. Best Alumni/Institution Magazine, 2,999 FTE or fewer

7. Best Alumni/Institution Magazine, 3,000 to 9,999 FTE

8. Best Alumni/Institution Magazine, 10,000 FTE and up

Recognizes outstanding work on magazines published by an institution and/or alumni association, geared toward external audiences. Submit two issues representative of the past year’s publishing cycle. Make sure the URL listed on your entry form is correct. Websites that cannot be accessed using the submitted URL will be disqualified.

Judging criteria

• The objectives of your magazine publishing program
• Your magazine's content, writing, editing, layout and design, and print quality
• Creative story ideas
• Serving your audience

9. Best Video Fundraising, Alumni Relations or Commercial Spots

Recognizes excellent work of innovative fundraising videos, or commercial spots.

Judging criteria

 • How objectives support your institutional mission
• Creative ideas
• Program's content, scripting, photography, soundtrack, and editing
• Understanding of the target audience(s)
• Budget and creative use of available resources
• Results

 

EXCELLENCE IN FUNDRAISING AND DEVELOPMENT

10. Best Program in Annual Giving

Recognizes outstanding work in a program for annual giving. Broad-based programs to obtain and/or renew donors through continuous fundraising appeals made throughout the year to provide ongoing financial support to the institution's operating budget. 

Judging criteria

 • Serve as models for other institutions and are replicable
• Demonstrate good planning and objectives and show solid results
• Demonstrate creativity and innovation in thought and execution
• Show an understanding of the target audience(s)
• Reflect strategic management of available resources
• Support the mission of the institution

11. Best Program in Donor Recognition/Stewardship

Recognizes outstanding programs that honor donors and stewards. Programs that aim to build confidence and continued support of donors through such means as regular communication, appropriate recognition, expressions of appreciation and other activities.

Judging criteria

• Serve as models for other institutions and are replicable
• Demonstrate good planning and objectives and show solid results
• Demonstrate creativity and innovation in thought and execution
• Show an understanding of the target audience(s)
• Reflect strategic management of available resources
• Support the mission of the institution

12. Best Program in Case Statements/Cultivation Publications

Recognizes an outstanding individual publication designed to attract resources to your institution by cultivating gifts, grants, students, etc.

Judging criteria

• Understanding of your target audience(s)
• Institution's mission and how well it is communicated
• Publication's content, writing, editing, layout and design, and print quality
• Budget
• Creative use of available resources
• Results

13. Best Program in Writing for Fundraising

This award is for the copy in fundraising materials, such as direct mail solicitations, campaign case statements or fundraising emails. Entrants may include up to three examples of work that pertain to a single project, such as three related direct mail appeals or three pieces related to a single campaign. Please include a PDF of the work.

• How objectives support your institutional mission
• An understanding of your target audience(s)
• Creative use of available resources
• Impact and results

EXCELLENCE IN COMMUNICATIONS AND MARKETING

14. Best Video Feature - Short

May include video news release or news features lasting no more than two minutes. Innovative general information videos produced specifically for your institution and not for, or in conjunction with, other associations or groups.

Judging criteria

• How objectives support your institutional mission
• Creative ideas
• Program's content, scripting, photography, soundtrack, and editing
• Understanding of the target audience(s)
• Budget and creative use of available resources
• Results

15. Best Video Feature - Long 

May include video news release or news feature. Innovative general information videos produced specifically for your institution and not for, or in conjunction with, other associations or groups.

Judging criteria

• How objectives support your institutional mission
• Creative ideas
• Program's content, scripting, photography, soundtrack, and editing
• Understanding of the target audience(s)
• Budget and creative use of available resources
• Results

16. Best Video for Student Recruitment 

Innovative recruitment videos produced specifically for your institution and not for, or in conjunction with, other associations or groups. 

 Judging criteria

• How objectives support your institutional mission
• Creative ideas
• Program's content, scripting, photography, soundtrack, and editing
• Understanding of the target audience(s)
• Institution's mission and how well it is communicated
• Budget and creative use of available resources
• Results

17. Best Recruitment Publication, Individual

This award is for a single print or digital publication for recruitment purposes. Examples may include a viewbook, magazine, informational packet, brochure or other publication. Please note that recruitment videos and dedicated recruitment websites have their own categories.

Judging criteria

• How objectives support your institutional mission
• Creative content, writing, editing, design, photography and print quality (if applicable)
• Understanding of the target audience(s)
• Budget and creative use of available resources
• Impact and results

 

18. Best Recruitment Publication, Series

This award is for a series of print or digital recruitment publications that are linked by theme or campaign. Entries should include five or more pieces. Combinations of print and digital are acceptable, as well as recruitment videos and websites that are part of the series.

Judging criteria

• How objectives support your institutional mission
• Creative content, writing, editing, design, photography and print quality (if applicable)
• Understanding of the target audience(s)
• Budget and creative use of available resources
• Impact and results

 

19. Best Recruitment Website or Microsite

This award recognizes an outstanding recruitment website or microsite. Judges will look for creativity and imagination, excellence in design and implementation and quantifiably appropriate results tied to stated objectives. Outcomes and assessments are important factors in this category, as are budget and staff resources. All materials must be submitted online.

Judging criteria

• Strategy
• Content
• Design/Navigation
• Goals and objectives
• Understanding your target audience(s)
• Institution's mission and how well it is communicated
• Fresh ideas and creative concept development
• Budget
• Results

 

20. Best Cover (Magazine, Tabloid or Brochure)

This award recognizes graphic design on the cover of a magazine, tabloid or brochure.

Judging criteria

• Objectives and how they support your institutional mission
• Creativity/Innovation
• Photography/Illustration
• Layout and design
• Appropriate format for audience
• Print quality
• Budget

 

21. Best in Speech Writing

This award is for a single speech written by a staff writer. Please describe in your entry the event at which the speech was given. Upload a PDF of the work.

Judging criteria

• Objectives and how they support your institutional mission
• Understanding of your target audience(s)
• Well-written, organized and carefully edited to engage audience participants.

 

22. Best in Writing for the Media

This award is for a media pitch written by one or more staff writers. Entrants may include press releases and a comprehensive package of information used to pitch a story to media outlets. Note that it is the copy that will be assessed, not the design of the package. In the results field, please state which media outlets picked up the story, and use the URL link fields to link to resulting media hits. Upload a PDF of the work.

Judging criteria

• Objectives and how they support institutional mission
• Well-written, organized, and carefully edited stories
• Budget
• Impact and results

 

23. Best Writing for the Web

This award is for the copy used on institutional websites or microsites. Entrants may include up to three examples of work that pertain to a single project, such as three webpages that share a common purpose. Upload a PDF of the work.

Judging criteria

• Objectives and how they support institutional mission
• Well-written, organized, and carefully edited stories
• Budget
• Impact and results

 

24. Best Video PSA or Commercial Spot

Innovative public service announcement and/or commercial spot . Video PSAs and commercial advertisements for institution-wide or specialized programs are eligible. Must be 60 seconds or less.

Judging criteria

• How objectives support your institutional mission
• Creative ideas
• Program's content, scripting, photography, soundtrack, and editing
• Understanding of the target audience(s)
• Budget and creative use of available resources
• Results

 

25. Best Video Student Produced

Innovative video that has been created solely by students for professional use.

Judging criteria

• How objectives support your institutional mission
• Creative ideas
• Program's content, scripting, photography, soundtrack, and editing
• Understanding of the target audience(s)
• Budget and creative use of available resources
• Results

 

26. Best Electronic Newsletter

Recognizes an outstanding electronic newsletter used by the institution or a unit within it. Please provide electronic links for two to three issues from the past year's publishing cycle. Make sure the URL listed on your entry form is correct. Websites that cannot be accessed using the submitted URL will be disqualified.

Judging criteria

• Understanding of your target audience(s)
• Institution's mission and how well it is communicated
• Publication's content, writing, editing, layout and design, and print quality
• Budget
• Creative use of available resources
• Results

27. Best Institutional Web Site 

Institutional Websites includes sites created for an institution overall or for a specific college or school within a university (law school, business school, etc.) Awards will be given for innovative websites or pages developed for any institutional use. Do not enter only your homepage for evaluation. Judges will only be looking at multi-page/layered sites or pages. Important: All sites must be assessable to the public. Make sure the URL listed on your entry form is correct. Websites that cannot be accessed using the submitted URL will be disqualified.

Judging criteria 

• Strategy
• Content
• Design/Navigation
• Usability
• Innovation
• Understanding of target audience(s)
• Engineering and management
• Budget and use of available resources
• Plan to evaluate site
• Results

28. Best Web site, Individual Page or Section 

Individual sub-websites includes sites created for a special purpose (such as annual reports, fundraising, campaigns or news) or directed toward a well-defined audience (alumni, prospective students, current students or parents) Awards will be given for innovative websites or pages developed for any institutional use. Do not enter only your homepage for evaluation. Judges will only be looking at multi-page/layered sites or pages. Important: All sites must be assessable to the public. Make sure the URL listed on your entry form is correct. Websites that cannot be accessed using the submitted URL will be disqualified.

Judging criteria

• Strategy
• Content
• Design/Navigation
• Usability
• Innovation
• Understanding of target audience(s)
• Engineering and management
• Budget and use of available resources
• Plan to evaluate site
• Results

29. Excellence in Print Advertising 

Restricted to employees of CASE V institutions; work produced by freelance copywriters and designers is not eligible. Ad campaigns and single ads used in the advancement of an institution, with an emphasis placed on paid advertising. Individual ads include individual pieces such as space ads, posters, web advertising, etc. not used in direct mail promotions.

Judging criteria 

• Program objectives and how well you have reached them
• Understanding of your target audience(s)
• Content, writing, editing, and design of ad or group of ads
• Fresh ideas and creative concept development
• Institution's mission and how well it is communicated
• Budget
• Impact and results

30. Best Annual Report

Entries may be institution-wide or unit-level reports. Entries will be judged on the program's success in meeting its stated goals, use of resources, creativity, and impact on communications and marketing program and institution. Please provide electronic link and make sure the URL listed on your entry form is correct. Websites that cannot be accessed using the submitted URL will be disqualified.

Judging criteria

• Creative content, writing, editing, design, photography, and print quality (if applicable)
• An understanding of your target audience(s)
• Institution's mission and how well it is communicated
• Budget
• Creative use of available resources
• Results

31. Best Viewbook

Recognizes outstanding work on an individual publication for student recruitment efforts.

Judging criteria

• Publication's content, writing, editing, layout and design, and print quality (if applicable)
• Goals and objectives
• Understanding of your target audience(s)
• Institution's mission and how well it is communicated
• Fresh ideas and creative concept development
• Budget
• Results

Excellence in Design, Brochures

32. Excellence in Design, Single Brochure

33. Excellence in Design, Brochures Series

Restricted to employees of CASE V institutions; work produced by freelance designers is not eligible . Entries may include a single brochure or a series of brochures.  This can include: alumni, development, admissions or other marketing brochure. One printed publication constitutes a single entry. You may enter as many publications as you want but each submission requires its own entry form and fee. Please upload supporting materials.

Judging criteria

• Objectives and how they support your institutional mission
• Creativity/innovation
• Typography
• Photography/illustration
• Layout and design
• Appropriate format for audience
• Print quality
• Budget
• Results

 

Excellence in Design, Posters

34. Poster, Individual
35. Poster, Series

Awards will be given for creativity and overall excellence in design of individual print publications. Restricted to employees of CASE V institutions; work produced by freelance designers is not eligible. Please upload supporting materials. 

Judging criteria

• Objectives and how they support your institutional mission
• Creativity/innovation
• Typography
• Photography/illustration
• Layout and design
• Appropriate format for audience
• Print quality
• Budget
• Results

 

36. Excellence in Design, Specialty Pieces (e.g., DVD covers, CD packages, T-shirts, caps, etc.)

Restricted to employees of CASE V institutions; work produced by freelance artists or designers is not eligible Specialty Pieces such as DVD covers, CD packages, T-shirts, caps, etc. Awards may be given for creativity and overall excellence in design of individual print publications. One printed publication constitutes a single entry. You may enter as many publications as you want but each submission requires its own entry form and fee. Please upload supporting materials.

Judging criteria

 • Objectives and how they support your institutional mission
• Creativity/innovation
• Typography
• Photography/illustration
• Layout and design
• Appropriate format for audience
• Print quality
• Budget
• Results

 

37. Best Specialized or Unit-Level Magazine

Recognizes specialized or unit-level magazines, including research magazines and magazines for colleges, departments or other areas within an institution. (Alumni and institution magazines should be entered in categories 6 and 7 or 8)  

Judging criteria
• The objectives of your magazine publishing program
• Your magazine's content, writing, editing, layout and design, and print quality
• Creative story ideas
• Serving your target audience(s)

 

38. Excellence in Graphic Identity/Logo 

Restricted to employees of CASE V institutions; work produced by freelance artists or designers is not eligible.Awards may be given for creativity and overall excellence in design of individual print indemnity/logo. Please upload supporting materials.

Judging criteria
• Objectives and how they support your institutional mission
• Creativity/innovation
• Typography
• Photography/illustration
• Layout and design
• Appropriate format for audience
• Print quality
• Budget
• Results

 

39. Excellence in Illustrations 

Restricted to employees of CASE V institutions; work produced by freelance artists or designers is not eligible. Awards may be given for creativity and overall excellence in design of individual print publications. Please upload supporting materials.

 Judging criteria

• Objectives and how they support your institutional mission
• Creativity/innovation
• Typography
• Photography/illustration
• Layout and design
• Appropriate format for audience
• Print quality
• Budget
• Results

40. Excellence in Feature Writing, Individual 

Restricted to employees of CASE V institutions; work produced by freelance writers is not eligible. Individual feature article, written by one writer or a team of writers which has appeared in an institutional magazine, tabloid, newsletter, online publication or other institutional product (e.g., press release). Article should be submitted as an electronic link from the publication in which it appeared.

Judging criteria

• Your ability to creatively engage the reader through clear, compelling, and interesting news writing
• An understanding of your target audience(s)
• Objectives that support the mission of your institution
• Well-written, organized, and carefully edited stories on a wide range of topics
• How you met your objectives

 

41. Excellence in Feature Writing, Series 

Restricted to employees of CASE V institutions; work produced by freelance writers is not eligible. A series of thematically related articles that have appeared in an institutional magazine, tabloid, newsletter, online publication or other institutional product (e.g., press release). Can be authored by a single writer or a team of writers. Articles should be submitted an electronic link(s) from the publication(s) in which they appeared.

 Judging criteria

• Your ability to creatively engage the reader through clear, compelling, and interesting news writing
• An understanding of your target audience(s)
• Objectives that support the mission of your institution
• Well-written, organized, and carefully edited stories on a wide range of topics
• How you met your objectives

 

42. Best Uses of Social Media 
Awards will be given to recognize best practices using social media within new and established programming. Programs may be on-going or new, but must have been in place long enough to have produced well-documented results. Submit your entry with attachments through our online entry process. Make sure URLs or other information listed on your entry form is correct. Applications that cannot be accessed using the submitted information will be disqualified.

 Judging criteria

• How well your entry supports your overall institutional and/or communications efforts
• Content
• Usability
• Innovation
• Understanding of target audience(s)
• Budget and use of available resources
• Plan to evaluate program
• Results

EXCELLENCE IN SPECIAL EVENTS

43. Best Event on a Shoestring

Recognizes outstanding program produced with a limited budget and/or planned within narrow time constraints. . Submit your entry with attachments through our online entry process. Make sure URLs or other information listed on your entry form is correct. Applications that cannot be accessed using the submitted information will be disqualified.

 Judging criteria

• Event objective and how they support your institutional mission
• Careful planning, start-up and follow through
• Innovative ideas and solutions
• Understanding of target audience(s)
• Effective use of available resources (including staff and volunteers)
• Documented results showing the event's impact
• Budget and use of available resources

 

44. Excellence in Special Events, Invitations and Collateral Materials

Recognizes a creative and innovative use of invitations and other materials used for a special event. Please upload supporting materials. 

Judging criteria

• Event objective and how they support your institutional mission
• Careful planning, start-up and follow through
• Innovative ideas and solutions
• Understanding of target audience(s)
• Effective use of available resources (including staff and volunteers)
• Documented results showing the event's impact.

 

45. Excellence in Special Events, Individual Event

Individual activities centered around special occasions that take place on a single day. May include, but are not limited to:  Anniversaries, inaugurations; public meetings, homecomings and reunions, educational programs, alumni events, exhibitions, international functions, convocations, special commemorations, building dedications, athletic events and fundraising events. 

 Judging criteria

• Event objective and how they support your institutional mission
• Careful planning, start-up and follow through
• Innovative ideas and solutions
• Understanding of target audience(s)
• Effective use of available resources (including staff and volunteers)
• Documented results showing the event's impact

 

46. Excellence in Special Events, Series of Events

Multiple activities centered on a theme that are spaced out over a year's time. May include, but are not limited to: Anniversaries, inaugurations; public meetings, homecomings and reunions, educational programs, alumni events, exhibitions, international functions, convocations, special commemorations, building dedications, athletic events and fundraising events. 

You may include up to four related events that occurred within a year's duration.

Judging criteria

• Event objective and how they support your institutional mission
• Careful planning, start-up and follow through
• Innovative ideas and solutions
• Understanding of target audience(s)
• Effective use of available resources (including staff and volunteers)
• Documented results showing the event's impact

 

EXCELLENCE IN DIVERSITY PROGRAMMING

47. Best Diversity Program

Recognizes programs, activities and communication efforts that enhance diversity at an institution. Diversity-oriented activities and programming conducted to increase the participation of underrepresented diverse populations in volunteer and leadership roles and other alumni activities and programs including but not limited to homecomings and reunions, clubs/chapters and other constituent/affinity group programming, awards, international alumni programs and parent/grandparent programs . 

Judging criteria

• Demonstrate good planning and measurable outcomes
• Serve as models for other institutions and are replicable
• Show understanding of the target audience(s)
• Demonstrate creativity and innovation in thought and execution
• Support the mission of the institution and/or alumni association
• Demonstrate integration with advancement goals in purpose and execution

48. Excellence in Collaboration with Other District V Institutions

Collaboration is a word that we hear. This award is for a special event or experience that was hosted by two or more institutions in District V. Examples may come from any area of intuitional advancement, including fundraising, alumni relations, communications and marketing. The experience should show how responsibilities were shared and the outcome benefitted all hosts. Pay special attention to describing budget and resources and how this impacted the overall experience. You may supplement your entry by uploading supporting materials.

Judging criteria

• Program objectives
• Budget and creative use of available resources
• Impact and results


Submission Requirements

All entries should be accompanied by an abstract providing the following information which will be submitted online or mailed to judging coordinators:

  • Title of entry
  • Category number and title
  • Institution
  • Name and contact information for individual submitting entry
  • Names of all individuals responsible for entry
  • General description of the entry
  • Goals and objectives of the project
  • Description of how project fits into overall institutional and/or advancement goals
  • Audience
  • Total number of professional and support staff who worked on the program; please note the use of freelancers, outside agencies or volunteers
  • Program budget and unit costs where applicable. Do not include staff salaries or postage in calculating total cost and cost per unit.
  • Any special circumstances or challenges faced
  • Documented results, measurements of effectiveness

Questions related to categories, deadlines and judging should be referred to Jeri Pat Gabbert, Pride of CASE V Awards Chair, jgabbert@casefive.org.
Questions related to accessing the online submission system or other technical issues should be directed to CASE HQ by e-mailing awards@case.org